When it comes to digital advertising, the design of your ad can make or break engagement. With limited time to catch someone’s attention, brands must choose between two primary formats: static ads and HTML5 animated ads.
At Gallipro, we help businesses create ad campaigns that stand out—and that starts with choosing the right format. Let’s break down the differences and when to use each.
What Are Static Ads?
Static ads are fixed image ads, often in formats like JPG, PNG, or GIF. They display one image and a single message.
Best for:
- Simple, clear messaging
- Quick promotions
- Small file sizes and fast load times
Pros:
- Easy to design and deploy
- Lower production cost
- Lightweight, fast loading
Cons:
- Limited engagement
- Not interactive
- Can get lost in the noise
What Are HTML5 Animated Ads?
HTML5 ads use animation and transitions to bring static visuals to life. These ads can include multiple images, movements, interactions, or even videos—making them more dynamic and immersive.
Best for:
- Brand storytelling
- Showcasing product features
- Increasing time spent on ad
Pros:
- Higher engagement and attention
- More space for messaging (via multiple frames)
- Can include animation, interactivity, and even video
Cons:
- Slightly larger file sizes
- Longer production time
- May require third-party ad hosting or tag management
Performance: Engagement & Clicks
Studies show that animated ads tend to outperform static ads when it comes to click-through rate (CTR) and user engagement. Movement naturally draws the eye, giving your message more visibility.
However, context matters:
- If your ad is part of a fast-scrolling mobile feed, a quick-hitting static ad might work better.
- For desktop placements with longer view times, animation adds value and increases engagement.
Design Considerations
| Feature | Static Ad | HTML5 Animated Ad |
|---|---|---|
| File Type | JPG, PNG, GIF | HTML5, JS, CSS |
| File Size (Avg) | 50–150 KB | 150–400 KB |
| Motion Support | ❌ | ✅ |
| Interactivity | ❌ | ✅ |
| Time to Produce | ⏱ Fast | ⏳ Moderate |
| Best Use Case | Simple promos | Complex messaging |
Which Should You Choose?
- Go with static if you need fast, budget-friendly ads with simple messaging.
- Choose HTML5 if you want to stand out, communicate more, and drive stronger engagement.
Pro Tip: Run A/B tests with both formats. Let the data show which performs best for your audience and platform.
Let Gallipro Bring Your Ads to Life
Whether you’re launching a new campaign or refreshing your current creative, Gallipro designs both static and animated HTML5 ads that get noticed—and get results.
Want to boost your next ad campaign?
Let’s talk creative strategy
